The “caffè concerto” in Italy was born here, in about 1920, with artists of the calibre of Tito Schipa and Beniamino Gigli. Maxim Gorky used to sit at a table in the eighteenth – century Venetian room and talk with intellectuals from the English colony in Alassio. The delicacies created by Rinaldo Balzola, who had learnt the art from Gustavo
Pfatisch in Turin and who had become head pastry cook for the Royal House of Savoy in 1929, even lured in D’Annunzio and Duse. The exquisite “Baci di Alassio” were patented in 1919. It is now run by the fourth generation.

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